Even if you don’t follow any of the latest trends, there is no chance that you haven’t heard about TikTok. With every passing day, more people are joining the TikTok community than ever before — and advertisers are eager to tap into this demand. So if you run your business, you have to know about TikTok advertising specs and what to expect from TikTok ads in 2022.
In this article, you’ll find out about the advantages and disadvantages of TikTok advertising, and how we at GSM Growth Agency are doing our best for clients to make their ads seen by as many eyes as possible.
Guys, if you haven’t tried the TikTok ads in 2022, you’re missing out on a lot of chances. It sounds pretty much like Facebook Ads in 2013, so let’s get started. You will see why you have to start TikTok advertising as soon as possible.
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The first one, TikTok, has very little competition as of now compared to Facebook and Google. TikTok is still fairly new and there are many places to test a wide array of things. Your outcomes, e.g. cost per purchase, CPM, and CPC are quite a lot cheaper than on Facebook, by as much as 10 times sometimes.
There are a lot of people that are intrigued by the creatives on TikTok and are engaging with the content. That is why all the cost figures are so low right now. In case you have a fantastic product, you can simply make a customized video for it and start getting results. This is not possible on Facebook right now.
The second one, TikTok is super scalable as a result of its ability to grow quickly. When you start to get conversions and ROAS is high, you can scale fast and effectively. We increased our budget for TikTok ads from 40 to 100, from 100 to 200, and then to 500 dollars in four days, for example. With Facebook nowadays, scaling in such a way is much harder because you will get banned for too fast, too aggressive scaling.
Using TikTok advertising is completely different. You must be prepared for fulfilling and giving customer service fast when you scale with TikTok, orders will be booming one by one.
There are some disadvantages to TikTok advertising, of course. It is an excellent platform, but there are some downsides. Definitely, if you want to scale your business, you need to use TikTok ads in 2022. Here are the issues you can struggle with when you start using TikTok ads:
Your creatives on TikTok are dying off very quickly when you advertise there. TikTok is a content-generating platform. Whenever you want to experiment with different creatives, you’ll have to test them out simultaneously in order to make some money and after that, the creatives will die off.
The second thing to note is the targeting. When you begin advertising, you must ensure that you include a wide range of keywords in your campaign. For example, if you are advertising pet products, you will only be able to include three or five keywords in your advertisements. Make sure that you use them. This way you will be able to reach your target audience more effectively.
I am optimistic that we will see more targeted advertising updates in the near future. But right now, I believe we have enough options to test already. If we have more narrow interest options, we might be able to test the same creative on multiple audiences and for sure it would keep us on the long run of our game.
The third thing, your ad account may not start any advertisements at times due to platform issues. The TikTok advertising specs are such that this ad platform has some frustrating drawbacks. I am sorry to say that there is nothing you can do about it. It is truly annoying, but there are some things you still can try.
The first option is duplicating the campaign without making any modifications. You can launch it again and test the same product in another campaign. You can test out different variations, and different creatives.
The budget does not always make it through in brand-new ad accounts. So the second option is to duplicate the ad accounts, change the creatives, or target a different audience from time to time. Setting up a TikTok advertisement is really simple, even if you're just starting out. It's very much like Facebook Business Manager.
Watch the video >> to learn more about how we launch TikTok ads in our agency, GSM Growth Agency.