It could be challenging to find effective strategies to scale a store and generate substantial revenue. However, we at GSM Growth Agency test a lot and are ready to share with you an incredible Shopify dropshipping case study that showcases the power of a unique TikTok ROAS campaign strategy. Within a span of fewer than 20 days, we were able to transform a store from zero sales to an impressive $35,000 in revenue. In this article, We’ll delve into the details of this remarkable success story, examining the steps taken and the lessons learned along the way. If you prefer a video format, please use this link.

The Journey from Zero to $35,000.

We had started working with a new client on a completely new store. After testing a few products in the first month without success, we remained patient, recognizing that perseverance is key in the world of eCommerce. It wasn’t until the fourth product launch on May 2nd that they saw the potential for success. The initial signs were promising, with a 9% conversion rate to the Add to Cart stage and a 6% check-out rate, although no purchases were made. This indicated that further testing was necessary.

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Testing and Optimization

We have continued to test and refine our campaign strategy. Despite not achieving immediate results, we decided to extend the testing period for another day. The $50 campaign budget was modest, considering that we typically allocate around $100 to assess a product’s performance. On the second day, we noticed our first sale; this is a significant turning point. In just three days, our sales skyrocketed to $680, providing the validation we needed to move forward.

Scaling with TikTok ROAS Campaigns

We have continued to test and refine our campaign strategy. Despite not achieving immediate results, we decided to extend the testing period for another day. The $50 campaign budget was modest, considering that we typically allocate around $100 to assess a product’s performance. On the second day, we noticed our first sale; this is a significant turning point. In just three days, our sales skyrocketed to $680, providing the validation we needed to move forward. With the product’s potential established, we set out to scale our efforts. We decided to focus on a ROAS campaign strategy using TikTok as their platform of choice. By launching five ad groups with winning creatives, we aimed to determine the optimal ROAS bid level for the best results. After analyzing the first day’s performance, we have found that ROAS bids of 3.0 and 4.0 worked exceptionally well.

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Capitalizing on Successful Campaigns

Building on our initial success, we expanded the campaign by duplicating the winning ad groups and incrementally adjusting the ROAS bid levels. Also, we add some new creatives to ensure variation and prevent ad fatigue. Additionally, we have concentrated our ad spend during peak hours of the day, when we have observed the highest conversion rates. By optimizing our budget and focusing on the most profitable periods, we achieved remarkable results, consistently generating substantial sales.

Looking Ahead

The success we achieved in a short timeframe is a testament to the power of a well-executed TikTok ROAS campaign. With the average order value surpassing the product’s individual price, the potential for further growth is evident. Now we’re preparing to use more user-generated content to increase our creative output, so we aim to push our sales to over $10,000 per day. With plans to test a minimum of 10 creatives per week, we are confident in our ability to scale even more.

The success we achieved in a short timeframe is a testament to the power of a well-executed TikTok ROAS campaign. With the average order value surpassing the product's individual price, the potential for further growth is evident. Now we're preparing to use more user-generated content to increase our creative output, so we aim to push our sales to over $10,000 per day. With plans to test a minimum of 10 creatives per week, we are confident in our ability to scale even more.

Watch the full video to get more insights.