When the time has come to find the right marketing agency for your business, there are a lot of factors you’ll need to consider before making your choice. It’s not as easy as it seems. If you’re looking to find the right partner for your company, then you’ll need to be ready to put in the time and effort. With that in mind, here are 3 things you should keep an eye out for when searching for a marketing agency for an eCommerce store.
Read the article and implement these ideas from the CEO of GSM Growth Agency – Anatoliy Labinskiy. Let’s go!
When it comes to your company’s marketing, you might feel a little overwhelmed. You have so many ideas and so little time to implement them all. And trust us, that’s why you should look into working with a marketing agency rather than trying to do it yourself. Marketing agencies are specialists who can help you a lot with the implementation of your marketing strategies. That doesn’t mean, though, that you have to rush out and sign up immediately. Choosing the right marketing agency is not as simple as it sounds! Here is a couple of advice:
1. Look for the agency’s past results.
When you’re seeking a marketing agency or a mentor, you need to look at their past performance rather than the current level. If you decide to scale your business, you need to be sure that the agency has the experience and successful cases.
As for me, it’s better to see that the agency helped someone who had less than million-dollar results to achieve higher levels of success. Firstly, you understand that they have to assist various degrees of business owners. Secondly, it is a huge opportunity for you to learn from scratch, test several ideas, find the winning product, and scale it to five or six figures. Especially, beginners should look for an agency with a different portfolio if they would like to be involved in all the processes.
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2. The structure of the agency’s work and how they represent their results.
During your work with the marketing agency or a mentor, I highly recommend not to choose the option with weekly meetings. Usually, entrepreneurs work with an agency like that: once a week they have a great presentation, with the sweetest ideas of scaling or product research strategy, some motivation, and hear from the agency: “Go, now you are ready! Kill the game” and after that you’re on your own.
Instead of this, I recommend having an agreement of monthly consultation and payment. In that case, you’ll get not only one-on-one calls, but also feedback from the agency on your ad manager, and campaign. They will be able to tell you what you have done right, or what you have done wrong.
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3. Work ethic.
No matter if you’re a beginner or a high-earner, when you see that the agency or a mentor is open for your questions 7 days a week, answering them in a single minute or in a couple of hours every time, if they are ready to explain step by step what you have to do – I can say that you are in the right hands.
Before choosing a mentor or an agency to run your business, you have to know the structure of their work, past results, and how ethical they are. So it's better to speak about your achievements and the refunds if you are not satisfied with the services.
Watch the video >> to learn more from Anatoliy Labinskiy on how to boost your Shopify store sales overnight.